Presentation Schedule

Day 2 (8 July, Tue.)

Concurrent Session 3, 4, 5 | 30th APTA Conference Special Session | Opening Ceremony | Poster Session 2 | APTA Board Meeting

"Certificate of Participation" will be available AFTER the conference.

[Important] All the abstract will ONLY be available during the conference.

08:00 ~

Registration Desk Open

08:30 ~ 10:00

Concurrent Session 3

Concurrent Session 3 Abstract

3.1 Consumer Behavior [Daol]

Moderator: Dr. Lisa Ruhanen (University of Queensland Business School)

• Switch Or Stick? Exploring Mobile Payment Adoption Among Japanese Tourists Using The Push-Pull-Mooring Framework // Jie Yang(Hokkaido University); Youngkyung Kwon(Hokkaido University); Shubin Yu(Hokkaido University)

• Framing The Future: How Construal Fit in ESG Messaging Shapes Restaurant Brand Image // Solbi Lee(Youngsan University); Minji Kim(Sejong University); Eun Joo Kim(Sejong University); Esther L. Kim(Montclair State University); Kwangsoo Park(Purdue University Northwest)

• Globalizing Temple Food: Exploring Potential U.S. Tourists’ Intentions // Hayeon Choi(Texas Tech University); Jing Li(Texas Tech University)

3.2 Destination Marketing [Mare]

Moderator: Dr. Hakseung Shin (Hanyang University)

• Comparing Spatial And Temporal Tourism Patterns: A Multi-Method Analysis of Ebird And Flickr Data // Yulan Yuan(Tunghai University); Su-Ming Chiang(Tunghai University); Ming-Kuang Chung(National Taiwan University)

• Women Social Entrepreneurs’ Participation in Pro-Poor Tourism // Carol Zhang(University of Nottingham); Xinrui Wang(Sun Yat-sen University); Michael Zisuh Ngoasong(University of York)

• Indulging in The Sea: An Exploration of The Embodied Aesthetic Mechanism of Beach Tourists // Jia Liu(Ocean University of China); Jiachen Lu(Ocean University of China); SooCheong Jang(Purdue University); Hongyu Wang(Ocean University of China)

• Road Centrality Metric For Tourism Destination Management of Siargao, Philippines // Chara Deanna Punzal(University of the Philippines Diliman); Dan Anthony Dorado(University of the Philippines Diliman); Carmina Baylon(University of the Philippines Diliman); Maria Criselda Gatchalian-Badilla(University of the Philippines Diliman); Giovanni Tapang(University of the Philippines Diliman)

3.3 Others [Luna]

Moderator: Dr. Jungyun Hur (California State University, Sacramento)

• A Review of Research Into Restoration in Tourism Through The Positive Psychology Perspective // Chen Qiuxia(Shandong University); Huang Xiaoting(Shandong University); Chen Qiying(Shandong University)

• Empowering Women in Community-Based Tourism: The Role of Female Entrepreneurship Among The Dao People in Yen Tu, Vietnam // Pham Thang(Vietnam National University-Hanoi); Giang Tran(Vietnam National University-Hanoi); Myunghee Mindy Jeon(Salem State University)

• Efficiency in Flight: Evaluating The Effect of Domestic Codesharing in The Us Airline Industry // Hong Soon Kim(University of Delaware); Hayun Jung(University of Delaware); Kwangmin Park(Sejong University)

3.4 Restaurant and Food Service & Consumer Behavior [Stella]

Moderator: Dr. Eunha Jeong (Iowa State University)

• How Does Gastronomic Identity Impact Gastronomic Experience And Content Generation For City of Gastronomy Visitors? // Jingsong Zhang(Macau University of Science and Technology); Jaeseok Lee(Gangneung-Wonju National University); Kuan-Ting Chen(Macao University of Tourism); Chen-Kuo Pai(Macau University of Science and Technology)

• Evaluating Costumer Review in English of Restaurants Serving Wagyu Beef: Comparison of Japanese Three Cities // Shinekhuu Battur(Tokyo University of Agriculture); Yasuo Ohe(Tokyo university of Agriculture)

• The Influence of Perceived Authenticity And Culinary Experience on Tourist Satisfaction And Revisit Intention: A Multiple Serial Mediation Analysis // Edgar Allan Mendoza(University of the Philippines Diliman)

• Asymmetric Impacts of Community Tourism Attributes on Tourists’ Overall Satisfaction: A Penalty-Reward Contrast Analysis // Kansinee Guntawongwan(Chiang Mai University); Akarapong Untong(Maejo University)

3.5 Tourism Marketing [Viento]

Moderator: Dr. Philip Wong (Sunway University)

• Exploring The Antecedents And Consequences of Airline Brand Personality in Shaping Travel Intention: A Mediation-Moderation Approach Introduction // Chih-Hsing Liu(National Kaohsiung University of Science and Technology); Ngoc Huyen Nguyen(National Kaohsiung University of Science and Technology)

• Exploring The Role of Emotion Regulation And Secure Attachment in Serious Leisure Tourism // Li Ruiying(City University of Macau); Shen Huawen(The Hong Kong Polytechnic University)

• That’s Cool And Memorable! Attracting Generation Z Customers To Integrated Resorts: A SEM And FSQCA Approach // Junying Liang(Macao University of Science and Technology); Zhiqian Long(Macao University of Science and Technology); Jaeseok Lee(Gangneung-Wonju National University); Chen-Kuo Pai(Macau University of Science & Technology)

• Influencer Directors And Tourism Demand: The Role of Short Video Marketing in China’S Urban Tourism Economy // Vera Shanshan Lin(Zhejiang University); Huimin Xie(Zhejiang University); Anyu Liu(The Hong Kong Polytechnic University); Rongrong Lin(Culture, Sports, Radio, Television and Tourism Bureau of Qianxinan Prefecture)

10:00 ~ 10:30

Coffee Break [Foyer, 2nd Floor]

10:30 ~ 12:00

30th APTA Conference Anniversary Special Session [Grand Ballroom]

30 years of my tourism research (Dr. Daniel R. FESENMAIER, MODUL Univ.)
30 years of UN Tourism (Mr. Hae Guk (Harry) HWANG, Regional Director, UN Tourism)

APTA 2025 Opening Ceremony

12:00 ~ 13:30

Conference Lunch [4F, The Bridge] / Undergraduate Students Fieldwork (Busan Area)

13:30 ~ 15:00

Concurrent Session 4

Concurrent Session 4 Abstract

4.1 Consumer Behavior [Daol]

Moderator: Dr. Sungwoo Choi (The Chinese University of Hong Kong)

• The Influence of Destination Quality Towards Satisfaction And Behavioral Intention Among Tourists in San Juan, La Union Beach Resorts // Ellaine Bonita(De La Salle Araneta University); Pearl Antoinette Nullan(De La Salle Araneta University); Angelita Regala(De La Salle Araneta University); Sheriebelou Alejo(De La Salle Araneta University)

• The Impact of Perceived Inconvenience of Reusable Cups in Café : Using Extended Theory of Reasoned Action // Kwangmin Park(Sejong University); Kijoo Yu(Sejong University)

• Navigating Life Role Transitions: The Influence on Nostalgia Preferences in Tourism // Xing (Stella) Liu(University of Macau); Juan Du(University of Macau)

• Examining Customer Engagement in Location-Based VR Entertainment: A Gamification Affordance Perspective // Vera Shanshan Lin(Zhejiang University); Yuting Ren(Zhejiang University)

4.2 Cultural/Heritage Tourism [Mare]

Moderator: Dr. Jungkeun Kim (Texas A&M University)

• Reimagining Community-Based Tourism: A Case Study of Dongbaek Village's Sustainable Practices And Resilience // Jungyun Hur(California State University); Hyunchul Shin(Jeju Tourism Organization)

• Can The Impact Caused By Places Featured Outweigh The Impact of Narrative? The Case of Korean Historical Series // Ekaterina Frolova(University of Nevada); Seweryn Zielinski(Sejong University)

• From Virtual To Reality: A Study on Game Players’ Travel Drivers // Shiyi Zhang(Macau University of Science and Technology); Xueying Wang(Macau University of Science and Technology); Jose Weng Chou Wong(Macau University of Science and Technology); Jiaojiao Wang(Macau University of Science and Technology)

• Cultural Rituals Help Preserve Cultural Heritage? An Empirical Study Based on The Interactive Ritual Chain Theory // Chuanji Tu (Macao University of Science and Technology); Tianqi Chen(Macao University of Science and Technology); Chen-Kuo Pai(Macao University of Science and Technology

4.3 Lodging Management [Luna]

Moderator: Dr. Michael Lin (The Hong Kong Polytechnic University)

• Drivers And Barriers To Green Practices Implementation in The Hospitality Industry in Developing Countries // Chi Ta(National Kaohsiung University of Hospitality and Tourism); I-yin Yen(National Kaohsiung University of Hospitality and Tourism); Ching-hua Ho(National Kaohsiung University of Hospitality and Tourism)

• Unlocking Loyalty: How Incentive Marketing Fuels Employee Engagement And Retention // Miyoung Jeong(University of South Carolina); Hyejo Hailey Shin(The Hong Kong Polytechnic University); Haemoon Oh(University of South Carolina); Mi-Hea Cho(Sejong University)

• Green or Greedy? How Consumer Inference of Ulterior Motives Shapes Responses To Hotel Sustainability Initiatives // Seulgi Lee(Hanyang university); Hakseung Shin(Hanyang university)

• Implementing AI-Assisted Cross-Cultural Training For Hospitality Interns: The Development of Cultural Intelligence And Career-Related Outcomes // Su-Ying Pan(Macau University of Science and Technology); Yuetian Zhang(Macau University of Science and Technology); Yao-Chin Wang(Hospitality and Event Management University of Florida)

4.4 Consumber Behavior & Special Interest/Medical Tourism [Stella]

Moderator: Dr. Huiying Zhang (Beijing International Studies University)

• From Tools To Agents: Research on The Impact of Competent AI Technology Agency in Tourism // Shaoqiang Song (Macau University of Science and Technology); Tianqi Chen(Macau University of Science and Technology); Sangguk Kang(Gangneung-Wonju National University); Chen-Kuo Pai(Macau University of Science and Technology)

• Social Media Drive The Impact of CSR Communication on Corporate E-Reputation And Consumer Behavior // Yiling Chi(Macau University of Science and Technology); Yuqi Li(Macau University of Science and Technology)

• Mindful Forest Experience Scale: A Preliminary Study on Scale Development // Chyong-Ru Liu(National Chiayi University); Yao-Chin Wang(University of Florida); Tonny Menglun Kuo(National Tsing Hua University); Shu-Ling Tsai(Chang Gung University of Science and Technology); Hsuan Chen(National Chiayi University)

• From Screen To Scalpel: Social Media's Impact on Cosmetic Tourism // Yiwen Li(Macau University of Science and Technology); Weilin Wang(Macau University of Science and Technology)

4.5 Tourism Marketing & Tourism and Hospitality Education [Viento]

Moderator: Dr. Carol Xiaoyue Zhang (University of Nottingham)

• Exploring Film Tourism As A Strategic Marketing Tool: Analyzing The Impact of Film Location Settings on Travel Destination Choices in Selected Areas of Cavite // Erica Hernandez-Willsheer(University of Makati)

• Inspiramotion: Inspiring Customer Through AI-Manipulated Slow-Motion Short Video // Siqi Guo(Hong Kong Polytechnic University); Dan Wang(Hong Kong Polytechnic University); Qian Wan(City University of Hong Kong)

• Forging Confidence: Authentic Assessment's Role in A Tourism Classroom Shaped By AI // Lynn Donesa(Far Eastern University); April Grace Sacueza(Far Eastern University); Edgar Allan Mendoza(University of the Philippines Diliman)

• Understanding Why People Use Food-Delivery Apps in Vietnam // Nguyen Duong Tan Loc(National Kaohsiung University of Hospitality); Robert Liwei Hsu(National Kaohsiung University of Hospitality); Do Thi Thuy Trang(National Kaohsiung University of Hospitality)

15:00 ~ 15:30

Break/Poster Session 2 [Foyer, 2nd Floor]

Poster Session 2 Abstract

• Motivations And Barriers of Vegetarian And Vegan Tourists: An Exploratory Study // Hsiang-Fei Luoh(Fu Jen Catholic University)

• Discovering Constructs of Sustainable Restaurant ESG Literacy // Meng-Lei Monica Hu(Jinwen University of Science and Technology)

• Do Study Abroad Experiences Influence Students' Travel Preferences? A Case Study in Taiwan // Joanna Kosmaczewska(Poznan University); Hyangmi Kim(Lehman College - The City University of New York); Joseph S. Chen(Indiana University)

• The Study on Gastronomy As An Effect of Destination Advocacy: The Macau's Portugal Food Case // Zehan Huang(Macau university of science and technology); Wenlong Wang(Macau university of science and technology); Chieh Yun Yang(Macau university of science and technology)

• Evaluating Hotel Giving Priorities: A MCDM Approach // Chien-Pang Lin(Chang Jung Christian University); Chi-Mei Emily Wu(Fu Jen Catholic University)

• How High-Performance Work Systems Influence Employee Retention in Hospitality: The Mediation Role of Psychological Empowerment And Moderating Roles of Lmx And Tmx // Chung-Jen Wang(National Pingtung University of Science and Technology); Chi-Hsun Tsai(National Pingtung University of Science and Technology); Wei-Ting Chao(National Pingtung University of Science and Technology)

• Exploring The Attributes of AI Technology Readiness From Employees’ Perspective // Yalin Yang(Macau University of Science and Technology); Yingtong Lin(Macau University of Science and Technology); Wenlong Wang(Macau University of Science and Technology); Chen-Kuo Pai(Macau University of Science and Technology)

• Exploring Switching Resistance of Hotel Reward Program Members: A Perceived Relationship Investment Perspective // Pengsongze Xue(University of Guelph); WooMi Jo(University of Guelph); Hyunghwa Oh(Toronto Metropolitan University)

• Preliminary Study on The Attractive Qualities of Green Restaurant Food Design By Kano Model // Pi-Heng Chung(Hungkuo Delin University of Technology); Te-Yi Chang(National Kaohsiung University of Hospitality and Tourism); Ching-Chih Huang(Hungkuo Delin University of Technology)

• Exploring The Experience Economy Through Metaverse Tourism // Hanyoung Go(University of Nebraska-Lincoln); Myunghwa Kang(University of Nebraska-Lincoln)

• Seeing AI Usage at Work: The Interplay of Perceived Competence, AI Usage, And Job Performance // Lip Shin(Iowa State University); Chin-Hsun Tsai(Iowa State University)

• Enhancing Public Health in Wetland Parks:Integrating Ethnobotany And Environment Management // Shen Jing(Nanjing Forestry University); Song Yao(Nanjing Forestry University)

• Digital Technology Advancements in The Tourism Industry: Issues And Challenges in The Philippine Setting // Maria Criselda Badilla(University of the Philippines); Joel G. Aquino(University of the Philippines Diliman)

• Enhancing Strategic Environmental, Social, And Governance (ESG) Decisions For Small And Medium-Sized Restaurants: A Synergy Effect With Non-Governmental Organizations // Michael Lin(The Hong Kong Polytechnic University); Xing Chen(The Hong Kong Polytechnic University); Amit Sharma(The Pennsylvania State University); Seoki Lee(The Pennsylvania State University)

• Evaluating The Impact of Information And Communiations Technology(ICT) Vidio Interventionson on Students’ Kitchen ICT Professional Competences Outcomes // Wen-Hwa Ko(Fu Jen Catholic University); Min-Yen Lu(Fu Jen Catholic University)

• The Psychology Behind Paying More: Why Do Customers Pay A Price Premium For Luxury Gastronomic Experiences // Hyeongjin Jeon(Temple University); Juwon Choi(Empire State University); Jooa Baek(Jeju National University)

• Exploring The Tourists' Experience And Behavioral Intention of Immersive Experience in Chinese Museums // Yan Hu(Sejong University); Young-joo Ahn(Sejong University)

• The Impact of Exhibition And Convention Hosting on Regional Satisfaction And Revisit Intention of Local And Non-Local Participants - A Comparative Analysis // Jiye An(Sejong University); Jihwan Yeon(Sejong University)

• Filipino Brand of Service Excellence in The Tourism Industry // Kiven G. Olivar(University of Mindanao, Professional School)

• A Study of Wedding Consumer Decision-Making Process During And After The Pandemic // Larissa Mae Maranan-Montano(University of the Philippines Dilman); Mary Delia Tomacruz(University of the Philippines Dilman)

• Unpacking Family Travel Challenges: Understanding Psychological Barriers in Family Travel // Saerom Wang(Dong-Eui University)

15:30 ~ 17:00

Concurrent Session 5 / APTA Board Meeting

Concurrent Session 5 Abstract

5.1 Consumer Behavior & Destination Management [Daol]

Moderator: Dr. Jaeseok Lee (Gangneung-Wonju National University)

• Exploring The Impact Mechanism of Digital Immersive Experience Service Failure in Museum Settings // Huiying (Sophie) Zhang(Beijing International Studies University); Yangle You(Beijing International Studies University); Bingna Lin(City University of Macau)

• The Intervention of Virtual Reality in Travel Experiences: The Application And Expansion of The Reverse Experience Economy Theory // Yuanhan Fang (Yonsei University); Boyu Lin (City University of Macau);

• Finding The Gaps in Tourism Research at The Dmz: A Systematic Literature Review // Sangyung Lee(Kyung Hee University); Young Hoon Kim(College of Charleston)

5.2 Destination Marketing [Mare]

Moderator: Dr. Chen-Kuo Pai (Macau University of Science & Technology)

• Investigating Gastronomy Tourist Experience, Trip Satisfaction, And Destination Brand Equity // Sung Hee Park(Macau University of Science and Technology); Chi-Ming Hsieh(National Chung Hsing University)

• How Environmental And Experiential Values Drive Tourists’ Environmentally Responsible Behaviours in Urban Parks // Jingye Du(Macau University of Science and Technology); Jiayi Yang(Macau University of Science and Technology); Jose Weng Chou Wong(Macau University of Science and Technology); Yuxin Song(Macau University of Science and Technology)

• A New Paradigm For Regional Revitalization Through Sustainable Tourism: Visualizing Stakeholder Interactions in The Albergo Diffuso Model // Nozomi Saito(Keio University); Seungjoo Kim(University of Marketing and Distribution Science); Masashige Furutani(Hagoromo University of International Studies); Hiroshi Takata(Osaka Gakuin University)

• A Study of The Effects of Urban Park Attributes on Visitors' Behavioral Intentions // Jiaojiao Wang(Macau University of Science and Technology); Hanying Liu(Macau University of Science and Technology); Jose Weng Chou Wong(Macau University of Science and Technology); Shiyi Zhang(Macau University of Science and Technology)

5.3 Others [Luna]

Moderator: Dr. Kwangmin Park (Sejong University)

• Impact Assessment of The Community Extension Programs of The College of Hospitality And Tourism Management of Filamer Christian University Inc. on Their Adopted Communities // Lorenzo G. Rojo(Filamer Christian University); JR B. Formilleza(Filamer Christian Unoversity)

• Sustainable Tourism in Asean: Study in Strategies For Eco-Tourism Growth And Policy Implementation // Ephraimuel Jose Abellana(Philippine Women's University); Janice Abellana(FEU Institute of Technology)

• From Past To Future: Tourism Demand Forecasting Based on Lagged Spatiotemporal Effects // Jianqiang Li(Xiamen University); Weimin Zheng(Xiamen University)

• Visualizing Spatial Mismatch Between Supply And Demand in Regional Tourism // Won Ji Chung(University of Florida); Jinwon Kim(University of Florida); Eunjung Yang(Kyung Hee University)

5.4 Finance and Economics & Restaurant and Food Service [Stella]

Moderator: Dr. Bora Kim (University of Surrey)

• Examining Structural Change in Thailand’s International Tourism Receipts: A Decomposition Index Analysis // Akarapong Untong(Maejo University); Kansinee Guntawongwan(Chiang Mai University)

• ESG Exposure in The U.S. Hotel Industry // Sangwon Jung(Boston University); Hong Soon Kim(University of Delaware); Seulki Lee(Sejong University)

• Enhancing Dining Well-Being Through Mindful Eating: The Mediating Effects of Situational Self-Awareness And Customer Gratitude // Chih-Ching Teng(Fu Jen Catholic University); Pin Man Huang(Fu Jen Catholic University)

• Mindful Eating And Green Restaurant Choices: The Chain Mediation of Altruistic Values And Food Gratitude // Chueh Chih(National Taiwan Normal University); Chih-Ching Teng(Fu Jen Catholic University); Ching Li(National Taiwan Normal University)

5.5 Tourism Marketing [Viento]

Moderator: Dr. Shirley Guevarra (University of the Philippines)

• Nostalgia As A Catalyst: Revitalizing Japan's Domestic Winter Sports Market // Shubin Yu(Hokkaido University); Jie Yang(Hokkaido University); Yi Xuan Ong(Hokkaido University); Juhyeok Jang (Hokkaido University)

• Seeking Wellness: Solo Traveler’S Preference on Tourism Programs // Chunqun Liu(The Chinese University of Hong Kong); Lisa Wan(The Chinese University of Hong Kong)

• Deconstructing The Multiple Asymmetric Effects of Service Robotsi And Customers’ Surprise Experiences Under The Diffusion of Innovation // Jiaxin Tian(The Hong Kong Polytechnic University); Dan Wang(The Hong Kong Polytechnic University)

• Message Effects And Audience Perceptions of Influencer Marketing on Destination Diversion // Yi Xuan Ong(Hokkaido University); Sook Fun Fong(University of Reading Malaysia); Rao Manokaran Khartic(University of Reading Malaysia)

17:00 ~

Free Night

18:30 ~

APTA Board Dinner