2025
BUSAN
Presentation Schedule
Day 1 (7 July, Mon.)
TiP Session | Concurrent Session 1, 2 | Poster Session 1 | Welcome Reception
"Certificate of Participation" will be available AFTER the conference.
[Important] All the abstract will ONLY be available during the conference.
09:00 ~
Registration Desk Open [Foyer, 2nd Floor]
11:30 ~ 13:00
Lunch [Grand Ballroom]
13:00 ~ 14:30
Thesis-in-Progress Session
TiP Session 1. [Daol]
Commentator: Dr. Jungyun Hur (California State University, Sacramento); Dr. Maria Criselda Badilla (University of the Philippines)
• Exploitation or Co-Production? Hospitality Consumer’S Motive Inference Process of Hotel Eco-Friendly Practices // Seulgi Lee(Hanyang University); Hakseung Shin(Hanyang University)
• Negotiating Love And Logistics: Factors Driving Couples’ Selection of Destination Wedding Venues at Da Lat, Vietnam // Do Thi Thuy Trang(National Kaohsiung University of Hospitality & Tourism); Nguyen Duong Tan Loc(National Kaohsiung University of Hospitality & Tourism); Liwei Hsu(National Kaohsiung University of Hospitality & Tourism)
• Validating Classic Destination Image Models Via Masem // Yung-Ping Tseng(National Chi Nan University); You-Zih Jiang(National Chi Nan University)
• Bridging Dei And Consumer Behavior: A Multilevel Framework For Dei in Hospitality And Tourism // Yi-Chung Yang(University of Surrey); Bora Kim(University of Surrey); Shi (Tracy) Xu(University of Surrey)
• The Sustainable Tourism Development in China: An Analysis of Chinese Local Residents' Attitude Towards Oversea Tourist // Peng Gao(Kook-Min University); Zong-Yi Zhu(Kook-Min University)
TiP Session 2. [Mare]
Commentator: Dr. Sangguk Kang (Gangneung-Wonju National University); Dr. Jennifer Loverio (University of the Philippines)
• Drivers And Resistance Affecting Elderly Users’ Adoption of Self-Service Technologies // Yi-Xuan Ye(National Pingtung University of Science and Technology)
• Segmenting MZ Tourists By Preference on Sustainable Travel Actions: A Case Study of Bangladesh // Tapas Mondol(Dong-A University); Ji-Hyeong Yang(Dong-A University); Yeong-Hyeon Hwang(Dong-A University)
• From Short Videos To Travel: How Viewing Motivations Influence Tourists' Travel Decisions // Lei Peng(Dong-A University); Kyu-Whan Choi(Dong-A University)
• The Employee And Employer Branding To Create A Regenerative Workforce // Kexin Yuan(Colorado State University); Lina Xion(Colorado State University)
• Urban Green Spaces As Venues For Cultural And Festival Tourism in Makati Towards Influencing The City’S Tourism Appeal // Jane Rose G. Firma(University of Makati)
TiP Session 3. [Luna]
Commentator: Tim Ting-Yen Huang (National Ilan University); Jaeseok Lee (Gangneung-Wonju National University)
• Balancing Sensory Overload And Deprivation in Ultra-Luxury Hotels: The Moderating Role of Personality Traits // Gozzal Otemisova(Dong-A University); Myungkeun Song(Dong-A University)
• Leveraging The Japan National Stadium For Spectator-Based And Heritage Sport Tourism: The Case of Women’S Football in Japan // Akari Ota(Chukyo University); Eiji Ito(Chukyo University)
• Forever Departing: Alienation And The Unfinished Journey of The Digital Nomad // Linlin Zhang(Arizona State University); Deepak Chhabra(Arizona State University)
• Exploring Pet-Accompanied Travel: The Role of Risk And Destination Trust // Jovana Matijević(Sejong University); Young-joo Ahn(Sejong University)
• Decoding Tourist Expectations: An Exploratory Qualitative Inquiry Into The True-To- Ideal Authenticity of Virtual Influencers in Tourism // Yehua Jin(Zhejiang University); Vera Shanshan Lin((Zhejiang University)
TiP Session 4. [Stella]
Commentator: Dr. Yeongbae Choe (Gachon University); Dr. Yi Xuan Ong (Hokkaido University)
• Exploring The Impact of Virtual Reality Nature Exposure on Emotional Well-Being And Intention To Reuse: A Study on International Students // Sifat Ul Haque(Dong-A University); Ha An Le(Dong-A University); Hae Jin Yoon(Dong-A University)
• Sauna Culture Beyond The Boom: An Exploration of Values-Based Transformations in Japanese Sauna Tourism // Eetu-Antti Hartikainen(Hokkaido University)
• Understanding Consumer Experience With Autonomous Ride-Hailing Services Using Text-Mining Approaches // Rui Yang(Arizona State University); Woojin Lee(Arizona State University); Yunseon Choe(Arizona State University)
• A Study on Consumers' Sustainability Awareness, Perceived Price, And Purchase Intention of Pre-Cut Veggies - A Case Study of 814 Supermarket in Kaohsiung And Pingtung // Pei-Chi Chen(National Pingtung University of Science and Technology)
• Generative Artificial Intelligence (GAI) Travel Experiences: Conceptualization, Scale Development, And Validation // Rongxue Xie(Hanyang University); Junghee Lee(Hanyang University); Heewon Yoon(Hanyang University);
Hakseung Shin(Hanyang University)
TiP Session 5. [Viento]
Commentator: Dr. Eunha Jeong (Iowa State University); Dr. Saerom Wang (Dong-Eui University)
• Seeing AI at Work: The Interplay of Perceived Competence, Ai Visibility, And Job Performance // Lip Shin(Iowa State University); Chin-Hsun (Ken) Tsai(Iowa State University)
• Tourisits’ Risk Perception And Behavioral Responses To Tourism Scams: Exploring The Role of Media, Goverment Trust, And Platfrom Safety // Jinqun Wang(Sejong University); Young-joo Ahn(Sejong University)
• Tuloy Po Kayo: Analyzing The Drivers of Tourist Motivation Through Marketing, Sustainability, And Cultural Immersion in Mindanao Homestays // Eugeene Benicta(Far Easter University-Manila); Lynn U. Donesa(Far Easter University-Manila)
• Dark Patterns And Emotional Responses in Online Travel Agency Platforms: The Moderating Role of Need For Cognitive Closure // Hyo-Jeong Kang(Kyung Hee University); Sangwon Park(Kyung Hee University)
• Using Conjoint Analysis To Understand New Graduate of The Hospitality Management Department Attribute Preferences of Job Choices // Yen-Chin Chen(National Pingtung University of Science and Technology); Pei-Chun Lai(National Pingtung University of Science and Technology)
15:00 ~ 16:30
Concurrent Session 1
1.1 Consumer Behavior & Tourism Marketing [Daol]
Moderator: Dr. Juhee Kang (University of Central Florida)
• Driving Digital Engagement in Mobile Food Commerce: The Structural Impact of Gamification on User Engagement And Behavioral Intention // Hyobeen An(Sookmyung Women's University); Jiyoung Yoon(Sookmyung Women's University); Donghee Kim(Sookmyung Women's University); Soyoung You(Sookmyung Women's University)
• The Establishment of Tourist Self-Anti-Pandemic Mechanism // Chung-Ming Chuang(National Pingtung University)
• Does Destination Coolness Affect Tourist Citizenship Behavior? A Moderated Mediation Model // Chien-Yu Chen(Chihlee University of Technology)
• Framing Flavor: The Role of Message Type And Packaging in Shaping Curiosity And Purchase Intentions For Non-Alcoholic Beer // YoonHyung Huh(Iowa State University); EunHa Jeong(Iowa State University); Jungkeun Kim(Texas A&M University)
1.2 Cultural/Heritage Tourism [Mare]
Moderator: Dr. Naho Maruyama (Takasaki City University of Economics)
• The Impact of Online Gaming Experience on Destination Visit Attitudes: Exploring The Mediating Role of Game Landscape Authenticity // Zixu Gong(Hainan University); Xianfeng Zhang(Hainan University); Peng Lu(Hainan University)
• A Comunity-Based Approach For Sustainable Heritage Conservation: Role of Ngos And Local Initiatives // Mohamed N. EL-Barbary(Wakayama University)
• My Heritage Or Official Heritage: A Dual Path Model of Destination Brand Personality Influencing Sustainable Travel Behavioral Intentions // Na Zhang(Macau University of Science and Technology); Su Zhang(Macau University of Science and Technology)
• Tourists’ Intercultural Competence on Value Co-Creation And Cultural Experience: Fire Festival in Japan // Tim Ting-Yen Huang(National Ilan University); Ding-Yi Wu(Quanzhou Normal University); Hidek Ogima(Waseda University)
1.3 Tourism and Hospitality Education & Others [Luna]
Moderator: Dr. Juhyeok Jang (Hokkaido University)
• The Effect of Tourists' Values, Beliefs, And Norms on Policy Support For Carbon Neutrality Tourism: Focusing on VBN Theory // Jung-Ah Yoon(Hanyang University); Nam-Jo Kim(Hanyang University)
• Exploring Tourists' Acceptance And Engagement in Gamified Travel Applications: The Moderating Effect of Cultural Difference // Zhiwei Zhang(Macao University of Tourism); See Wan Yan(Macao University of Tourism)
• Improving Hospitality Interns’ Internship Satisfaction: A Social Identity Theory Perspective // Wen-Long Zhuang(Hungkuang University)
1.4 Restaurant and Food Service [Stella]
Moderator: Dr. Oguchi Takashi (Rikkyo University)
• High-Performance Work Systems And Group Identification in Hospitality: Reducing Turnover Intention Through Psychological Empowerment // Chung-Jen Wang(National Pingtung University of Science and Technology); Chi-Hsun Tsai(National Pingtung University of Science and Technology); Wei-Ting Chao(National Pingtung University of Science and Technology)
• Investigating Factors Constituting Paradoxical Leadership And Subordinate Adaptation in The Hospitality Industry: A Multilevel Perspective // Pan Su-Ying(Macao University of Science and Technology); Lin Juewel(Macao University of Science and Technology)
• Why Do Hotel Employees Achieve High Performance? A Job Demands-Resources Theory Perspective // Shao-Chuan Wu(HungKuang University); Yu-De Dai(National Chi Nan University)
• The Impact of Food Influencer’S Image And Vendor Sponsorship on Electronic Word-Of-Mouth: The Moderating Effects of Persuasion Knowledge And Product Involvement // Yeh Giun-Ting(Tainan University of Technology)
1.5 Tourism Marketing [Viento]
Moderator: Dr. Daeyoung Kim (University of Missouri)
• Why Do People Take Virtual Streamer Pilgrimage Tours? // Jiayuan Fang(Hainan university - Arizona State University Joint International); Ting Li(Hainan university - Arizona State University Joint International); Xianfeng Zhang(Hainan university - Arizona State University Joint International)
• Assessing Memorable Tourism Experiences: From The Technology-Enabled Perspective // Haoran Chen(Macao University of Science and Technology); Rongxuan Zhang(Macao University of Science and Technology); Chen-Kuo Pai(Macau University of Science and Technology)
• Tone of Voice in DMOs’ Social Media Marketing // Kaede Sano(Wakayama University); Yuji Yashima(Wakayama University); Zhen Li(Kansai University)
• Why Online Customers Contribute Their Knowledge on Online Hospitality Platform // Kuan-Yang Chen(National Taipei University of Nursing Health Sciences)
16:30 ~ 17:00
Poster Session 1 [Foyer, 2nd Floor]
• Ethical Algorithms in Tourism: A Qualitative Exploration of AI Ethics Perceptions Among Chinese University’S Tourism Students // Mingjing Qu(Xi'an International University); Jing Luo(Xi'an International University); Kwanruthai Butsriruk(Xi'an International University)
• Visualizing Destination Landscapes Under Climate Change: The Case of Taiwan // Chung-Hsien Lin(National Formosa University); Wei-Ching Wang(Nanfang College•Guangzhou)
• From Companion Interaction To Conformity Behavior: Unraveling The Roles of Self-Monitoring And Group Dynamics in Tourism Conformity // You Wang(Macau University of Science and Technology); Liyun Deng(Macau University of Science and Technology)
• A Study on The Factors Affecting The Adaptation Ability of Overseas Hospitality Industry Employees // Pin-Yu Liu(National Pingtung University of Science and Technology); Hsiao-Yi Tseng(National Pingtung University of Science and Technology)
• Impact of Memorable Gastronomic Tourism Experiences on Behavioral Intentions: A Strategic Experiences Module Perspective // Seoyeong Chung(Sookmyung womens's university); Eunsook Cho(Sookmyung womens's university); Eunkyung Kim(Sookmyung womens's university); Jiyoung Yoon(Sookmyung womens's university)
• A Study on The Effect of Cultural Factors on Tourist Image And Visit Intention in online Game Experience: Based on The Theory of Experiential Economics // Shan Jiang(Xi'an International University); Seung-Woo Choo(Dong-Eui University)
• Accessing Tourist’s Smart Tourism Experience: A Scale Development And Validitation // Rongxuan Zhang(Macau university of science and technology); Haoran Chen(Macau university of science and technology); Zehan Huang(Macau university of science and technology); Chen-Kuo Pai(Macau university of science and technology)
• From Training To Practice: Training Students To Develop Culinary Creativity Competencies // Wen-Hwa Ko(Fu-Jen Catholic University); Hsin- Ling Wang(Fu-Jen Catholic University)
• Discovering Customer Behavior To Enhance Travel Intentions With An Integrated Difference Viewpoint For TPB Model Extension // Chih-Hsing Liu(National Kaohsiung University of Science and Technology); Yung-Chuan Huang(National Kaohsiung University of Science and Technology); Jeou-Shyan Horng(Shih Chien University); Wei-Long Lee(National Kaohsiung University of Science and Technology); Jun-You Lin (National Taiwan University)
• How Cobotic Teams Enhance Consumer Cooperation With Service Providers: The Role of Relative Power Perception // An Sheng(Chinese University of Hong Kong); Sungwoo Choi(Chinese University of Hong Kong)
• The Impact of The Experience Economy Elements of Camping Sightseeing (4Es) on Satisfaction And Revisit Intentions, As Well As The Regulatory Effects on Perceived Value. // Wu Hao(Dong-Eui University); Hyung-Sook You(Dong-Eui University)
• How To Improve Customers' Brand Loyalty? The Role of Luxury Branded Hotel Identity // Yingtong Lin(Macau University of Science and Technology); Haoran Chen(Macau University of Science and Technology); Yalin Yang(Macau University of Science and Technology); Chen-Kuo Pai (Macau University of Science and Technology)
• The Internal And Employer Branding To Create A Sustainable Workforce // Kexin Yuan(Colorado State University)
• Virtual Tour, Real Emotions: An Experimental Study on VR Effects // Don Wu(Macao University of Tourism); Faye Tse(Hong Kong Metropolitan University)
• Is Camping Also Luxury? A Study of The Impact of Leisure Involvement And Sense of Place on Flow Experience And Behavioral Intention of Luxury Camping Tourists // Ching-Shu Su(Ming Chuan University); Hsuan-Hsuan Ho(Jin Wen University of Science & Technology); Chen-Tsang Tsai(Tainan University of Technology)
• Unveiling Tourists' Acceptance And Engagement in Gamified Travel Applications: The Moderating Effect of Cultural Difference // Zhiwei Zhang(Macao University of Tourism); See Wan Yan(Macao University of Tourism)
• Exploring Urban Tourists' Pro-Environmental Behaviors: An Analysis of Contextual Factors, Attitude, And Behavior // Yunting Ren(Zhejiang University)
• Cognitive Vs. Affective Language: Influencing Booking Intentions in Budget And Luxury Hotel // Ha An Le(Dong-A University); Haque Sifat Ul(Dong-A University); Hae Jin Yoon(Dong-A University)
• Understanding Pro-Environmental Behavior in Tourism Destinations: The Role of Psychological Distance And Psychological Ownership // Tapas Mondol(Dong-A University); Yeong-Hyeon Hwang(Dong-A University)
• City Branding in Motion: How Flexible Identity Shapes Destination Perception And Tourist Behavior // Tae-Hwan Yoon(Dong-Eui University); Joonhyeong Joseph Kim(Cheju Halla University)
•Walk The Talk: Exploring Green Supply Chain Management (GSCM) Implementation And Differences in Hotel Sustainability Reporting // You-Chen Wu (National Pintung University of Science and Technology); Hui-Chen Chang (National Pintung University of Science and Technology)
17:00 ~ 18:30
Concurrent Session 2
2.1 Consumer Behavior [Daol]
Moderator: Dr. WooMi Jo (University of Guelph)
• Exploring The Factors Driving The Popularity of Travelogues: Implications For Reader Behavior // Yiwen Jiang(Xi'an Jiaotong University); Shaolong Sun(Xi'an Jiaotong University)
• Tourism'S Psychological Benefits Across Generations // Kawakubo Atsushi(Saitama Gakuen University); Oguchi Takashi(Rikkyo University)
• From Experience Sharing To Storytelling: Identifying Narrative Patterns in Online Reviews // Minji Jun(Hanyang University); Yeongbae Choe(Gachon University)
• Modern Travelers' Perceptions And Behaviors Towards Online Tour Packages Among Employees at Philippine Women’s University Manila // Ephraimuel Jose Abellana(Philippine Women's University); John Francis B. Cayot(Philippine Women's University); Cathleen Kezia O. Cosilit(Philippine Women's University); Angelica B. Hernandez(Philippine Women's University); Rachel S. Tandingan(Philippine Women's University)
2.2 Destination Marketing [Mare]
Moderator: Dr. Mohamed Elbarbary (Wakayama University)
• Not Just A Game: Understanding Gamification in Promoting Tourists’ Pro-Environmental Behavior in Coastal Tourism Destination // Keke An(Xiamen University); Jia Liu(Ocean University of China); SooCheong (Shawn) Jang(Purdue University)
• Exploring The Factors Affecting Visitors' Revisit Intention in Urban Parks Based on The Experience Economy Theory // Yuxin Song(Macau University of Science and technology); Yingxue Jiang(Macau University of Science and technology); Jose Weng Chou Wong(Macau University of Science and Technology); Jingye Du(Macau University of Science and Technology)
• Tourism Development And Urban Immigration // Bo Zhou(Xiamen University); Hongyun Cai(Xiamen University); Shuhan Feng(Xiamen University)
• Tourist Destination Resilience Indicators For Overtourism And Undertourism: A Pilot Study // Jennifer Loverio(University of the Philippines-Diliman); Li-Hsin Chen(National Kaohsiung University of Hospitality and Tourism); Ching-Chen Shen(National Kaohsiung University of Hospitality)
2.3 Lodging Management [Luna]
Moderator: Dr. Esther Kim (Montclair State University)
• The Adoption of Sustainable Sensory Marketing Strategies To Enhance Business Performance in Hotel Spas: A Case Study of Thailand // Pornpimol Chaisanit(Mae Fah Luang University); Donlapon Suwanthep(Mae Fah Luang University); Patipat Tunming(Mae Fah Luang University)
• Does Collaboration Between Service Staff And Robots Trigger Hidden Identity Threats? A Theory of Mind Perspective // Yu Guohong(University of Nottingham Ningbo China); Yangyang Jiang(University of Nottingham Ningbo China); M S Balaji(Royal Melbourne Institute of Technology)
• Market Resilience in P2P Accommodation Markets: A Survival Analysis of Incumbents And New Entrants Before And During Covid-19 // Vera Shanshan Lin(Zhejiang University); Yuting Ren(Zhejiang University); Shihan Ma(Zhejiang University); Fan Jiang(Zhejiang University)
• The Role of Virtual Tours in Enhancing Hotel Sustainability Engagement: Moderating Effects of ESG Awareness // Jinah Park(The Hong Kong Polytechnic University); Yixing Lisa Gao(The Hong Kong Polytechnic University); Richard T. R. Qiu(The Hong Kong Polytechnic University); Jinsoo Lee(The Hong Kong Polytechnic University)
2.4 Special Interest/Medical Tourism [Stella]
Moderator: Dr. Sung Hee Park (Macau University of Science and Technology)
• The Trust Amplifier: How Social Media Reshapes Risk Appraisal Thresholds in Cross-Border Healthcare Pursuits // Wang Chu Feng(University of Macau)
• From Period Poverty To Empowerment: Enabling Gender Equity And Inclusive Travel Opportunities For Women // Miho Araki(Wakakusa No Yado Maruei); Nozomi Saito(Keio University)
• What Drives People With Disabilities To Travel? Exploring From The Perspective of Well-Being // Sun Luebin(Macao University of Science and Technology); Guo Ce(Macao University of Science and Technology); Tu Chuanji(Macao University of Science and Technology); Chen-Kuo Pai(Macau University of Science and Technology)
• Happy Volunteers: The Effect of Volunteering As Leisure Activities on Life Satisfaction // Maria Younghee Lee(ICOMOS-KOREA); Hyodan Cho(Kyunghee University); Chulmin Mo(Duytan University); Sang Taek Lim (Duytan University)
2.5 Tourism and Hospitality Education [Viento]
Moderator: Dr. Sangguk Kang (Gangneung-Wonju National University)
• The Effect of Creative Leisure Planning Module on Tourism Students’ Performance // Austin Rong-Da Liang(National Kaohsiung University of Hospitality and Tourism); Tung-Sheng Wang(National Kaohsiung University of Hospitality and Tourism)
• The Impact of Online Learning on The Communication Skills of BS Tourism Management Students // Lynn Donesa(Far Eastern Univeristy)
• The Influence of Text-Image Inconsistency in Negative Hotel Reviews on Credibility: Moderating Role of Textual Emotional Intensity // Shaolong Sun(Xi'an Jiaotong University); Qian Zhang(Xi'an Jiaotong University); Haoqiang Sun(Xi'an Jiaotong University); Jiahui Gao(Xi'an Jiaotong University); Qingyong Chu(Xi'an Jiaotong University)
• Exploring The Relationship Between Career Adaptability And Career Commitment in The Tourism Industry // Wen-Shiung Huang(Ling Tung University); Yung-Sen Lin(Ling Tung University); Chih-Ming Cheng(Ling Tung University)
19:00 ~
Welcome Reception [Foyer, 2nd Floor]